With headlines earlier in the year like this: "Business Links to close by November as government unveils new support measures" it's no surprise that there has been a great deal of confusion about the future of Business Link. If you had read on in this particular story published on Business Zone you would have discovered that in actual fact: "Whilst the regional Business Link advisory service will close on the 25 November 2011, the Business Link website is being significantly enhanced and will provide improved, comprehensive support to businesses. New online services will be launched in November designed to help you start, grow and improve your business."
When I've spoken to people about Business Link, some said it was going completely, others that it was being streamlined and some didn't know anything about the changes at all. Somewhere along the line, then, the message has been lost, which is not good news for this large organisation. If they can't get the right message across, what hope is there for the rest of us?


